About Us

Executive Leadership

Atrayus O. Goode – President & Chief Executive Officer

Atrayus O. Goode is an award-winning mentor, motivational speaker, and public servant.

Seeing such a need to address the educational and social needs of underrepresented populations, Atrayus founded Movement of Youth (MOY) in 2006 as a junior at the University of North Carolina at Chapel Hill. MOY is based off a similar program that Atrayus completed during middle- and high-school sponsored by the Greater Charlotte Chapter of the 100 Black Men of America. MOY was recognized in 2016 as the North Carolina Innovative Program of the Year by the Public School Forum of North Carolina, a well-respected think tank that for more than 30 years has provided trusted, nonpartisan, evidence-based research, policy analysis and innovative programs that empower an informed public to demand that education best practice becomes common practice throughout North Carolina.

Atrayus has also worked with Public Allies, an AmeriCorps program that advances diverse young leaders through rigorous paid apprenticeships in nonprofits with intensive skills training, active community-building projects, personalized coaching, and critical reflection. Prior to his work with Public Allies, Atrayus developed customized executive education programs at the NC Institute of Minority Economic Development. His work supported high-growth small businesses utilizing the talents of expert practitioners and teaching faculty from universities and organizations across the country.

Atrayus has global experience, including consulting in South Africa with Vuleka Schools (a network of independent schools founded in 1989 by the Anglican Church in response to the crisis in black education during the apartheid years); leading an all-Black delegation to Cuba with Witness for Peace to examine historical and present-day Cuban realities through a lens focused on race, gender, and other aspects of Cuban identity; and traveling to Palestine/Israel with Interfaith Peace Builders to explore Palestinian and Israeli efforts to achieve peace with justice and investigate issues of detention and incarceration, the Israeli military court system, and political prisoners.

Atrayus is the recipient of numerous awards and accolades, including the Triangle Business Journal's 40 Under 40 Leadership Award and the North Carolina Governor’s Medallion Award for Volunteer Service, the state’s highest award for volunteer service. He has also been featured on various media platforms, including TED.

An active member of the community, Atrayus is a member of the Campaign for Racial Equity in Our Schools, My Brother's Keeper (MBK) Orange County, and the North Carolina Center for Afterschool Programs. Atrayus is currently pursuing a Master of Arts in Christian Practice from Duke University Divinity School. He holds a Master's of Science in Organization Development from the American University School of Public Affairs in Washington, DC and an A.B. in Communication Studies with a concentration in Interpersonal and Organizational Communication from the University of North Carolina at Chapel Hill. While at UNC, Atrayus was inducted into the Order of the Golden Fleece, the University’s oldest and highest honorary society.

Atrayus resides in Durham, North Carolina and is the proud father of Everette Rose Goode, 5.

Shermica Farquhar - Regional Director of Site Operations - DC, VA, MD

Shermica Farquhar has been consulting individuals and organizations for over a decade as a trusted team member and hired external consultant. She is passionate about solving problems and helping others. She is also the Founder and Chief Growth Advisor at Solutions By SF.

Known for her energetic and holistic approach to organization optimization, her work experience spans the Media, Education, Consumer Goods, Non-Profit and Public sectors. Most recently, Shermica served as the Director of Operations for New Regions for Rocketship Education, where she led their regional expansion. She has designed and executed record-breaking organizational outreach programs for both Teach for America and Entertainment Weekly. While in Accenture’s Talent and Organization Practice, Shermica designed and delivered Change Management and Organization Design Strategies. She is also an adept trainer, having designed and delivered training for Fortune 500 companies and multi-billion dollar foundations.

As a participant of some of the nation’s most prestigious pipeline programs including INROADS, Management Leadership for Tomorrow, and the Broad Residency, Shermica brings a wealth of knowledge in structured coaching and professional development techniques.

She holds an MBA from The University of Chicago Booth School of Business with a focus on Strategic Management and Managerial & Organizational Behavior and a B.S. in Business Administration with concentrations in International Business and Marketing from Georgetown University. Shermica is based in Washington, DC and enjoys traveling, and Zocanista! dance classes.